The Sticky Idea Builder (S.T.A.R. Framework)
What It Is
This prompt applies the S.T.A.R. framework — Symbol, Slogan, Surprise, Salient Idea, and Story — to make your core advisor message unforgettable. Most advisors say the right things but are forgotten by the time their prospect reaches the parking lot.
The Sticky Idea Builder engineers your concept so it lodges in the prospect's brain long after the meeting ends.
Sample Output
Symbol — The Three-Legged Stool One leg is your business value, one is your personal investments, one is your income plan. Most business owners have one giant leg and two toothpicks. When the big leg wobbles, the whole thing tips.
Slogan "Your business is not your retirement plan."
Surprise The average business sale takes 18 months longer than expected and closes at 30% less. Most business owners have no backup plan for that gap.
Story A 59-year-old manufacturer expected $3.2M. After 18 months, the best offer was $1.9M. He took it — because he had to. What saved him was the income plan built three years before. He walked out Tuesday. His first check came Friday.
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