The Signature Slogan Engineer
What It Is
This prompt engineers a short, repeatable phrase — your signature slogan — that prospects say out loud when they refer you. Built on Seth Godin's permission marketing framework, it produces a phrase so specific and resonant that your ideal clients repeat it without being asked. For Trusted Advisors, a great slogan replaces the forgettable "I help people retire comfortably" with something that actually travels.
Who It Is For
Trusted Advisors who want a memorable, word-of-mouth-ready phrase that captures exactly who they serve and what they do — in language their ideal clients would actually use to describe them to a friend.
Sample Output
Option 1 — Functional / Direct "The advisor who gets business owners out clean." Speaks to: owners who have heard exit horror stories. Triggers: relief. Best use: LinkedIn headline, cold outreach.
Option 2 — Outcome-Led "No surprises on the day you sell." Speaks to: owners anxious about the unknown. Triggers: certainty. Best use: website hero, proposals.
Option 3 — Identity-Based "Built for founders who built something real." Speaks to: owners who don't identify as "wealthy" but know they've built something valuable. Triggers: pride and recognition. Best use: social media, speaking introductions.
Option 4 — Process-Forward "Exit on your terms. Keep what you built." Speaks to: owners who fear losing control of the deal. Triggers: autonomy. Best use: email subject lines, ads.
Option 5 — Referral-Ready "He's the one you call before you call anyone else." Speaks to: the person making the referral as much as the owner. Triggers: trust by proxy. Best use: referral conversations, testimonials.
Recommended: Option 2 — "No surprises on the day you sell." It is the most specific, emotionally true, and the one your ideal client would repeat to a peer. It also positions the value before the how — exactly where a Trusted Advisor's credibility lives.
Advisor Toolkit members unlock
- The full copy-paste prompt
- Step-by-step instructions for running it
- A filled-in example from a real practice
- Every other prompt, skill, and course