Build Your Authority Content System
What It Is
This prompt acts as your personal content strategist — building a complete authority content system around one core idea that you own and expand across every platform you choose. You'll walk away with a defined content thesis, a content expansion map (30 pieces from one idea), a cross-platform repurposing system, and a weekly schedule built for one advisor to execute without burning out.
It's built for compliance-aware professionals — every angle is educational, trust-building, and compliant-friendly.
Who It Is For
Trusted Advisors who know they need to create content but don't know where to start, what to say consistently, or how to make one piece of content work across multiple platforms without spending 10 hours a week on it.
Sample Output
Core Thesis: The Final Five The five years before retirement are the highest-stakes decision window of a corporate executive's financial life. Most advisors focus on accumulation; I help executives master the transition. Every piece of content I publish teaches executives how to navigate this window — decision by decision, mistake by mistake.
Content Expansion Map — Pillar 1: Decisions That Define Retirement (10 pieces)
- The one pension election mistake that can't be undone
- RSU vesting in your final years: what your HR guide doesn't tell you
- Deferred comp payout timing — the decision most executives make wrong
- Social Security at 62 vs. 67 vs. 70: a framework for corporate executives
- The "one more year" trap — when staying longer actually costs you
- What happens to your benefits the day you retire (most people don't check)
- The 5 financial decisions you must make before giving notice
- Why your 401(k) allocation should change 3 years before retirement
- The difference between retirement income planning and retirement savings
- The pre-retirement checklist your HR department will never give you
Weekly Content Schedule:
- Monday: LinkedIn post (30 min — support staff drafts from your voice notes, you approve)
- Wednesday: 90-second video recorded on your phone — one specific decision or mistake (20 min)
- Friday: Email newsletter — one idea, one example, one action item (60 min, you write)
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